Primer

Our story in one line

More time on the job. Straight answers for the homeowner.

We make the website assistant for painters who would rather be holding a brush than answering the same three questions again.

Mission

Give painting companies a website assistant that books estimates while they are on the job, and never says more than the painter would.

Vision

A painting trade where every homeowner gets a prompt, honest first reply, and every painter spends the day painting.

Goals we hold ourselves to

Goal 1

More estimates booked

Turn the homeowners who already visit your website into scheduled estimates.

Goal 2

Better prepared estimators

Interior, exterior or cabinets, rooms, timing and address, all in the lead summary.

Goal 3

Fewer wasted trips

Small jobs and far-away homes get a kind no before anyone drives out.

Goal 4

Proof, not promises

We publish customer results only when real customers share them.

Values

  1. Craft over hype

    Painters win on quality. The assistant never oversells.

  2. Respect for the home

    A painter is invited inside someone's house. The assistant treats the first conversation the same way.

  3. Clarity

    What affects the price, what happens at the estimate, what comes next. No fine print.

  4. Accountability

    It says it is automated, shares only approved wording and flags the rest.

The brand

Fresh coat of confidence

Our look is clean and bright, with a single bold accent. Each company swaps in its own colors, logo and face.

Straight talk

Short sentences, concrete next steps and no jargon.

Named by you

The assistant is Jade by default. Companies rename her to anything they like.

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